Thought for the Day 15 June, 2017


Thought for the Day – 15 June 2017

I was a high school teacher for a while and I was frustrated that many students didn’t thirst after knowledge. I tried to use facts about the much higher success rate amongst people who had mastered a skill or a profession, compared to those who left school with a mediocre certificate or didn’t even get that far. But it was like pushing a piece of thin string up a hill, without losing its straight line. I didn’t get my message across to the majority. So my thought for today is:

“Knowledge is more than equivalent to force!”

Let me give you some examples of this in action.

You are walking in the country and are trying to reach a town that you can see in the distance. You come upon a wide deep river that is flowing really fast and it is between you and the town. You can try battering the river into submission until it lets you cross. But I wouldn’t bet on your chances of success. But if you know how to swim really well, you can cross. If you know how to build a raft you can cross. And you can cross if you know where there is a bridge or a ford or a farmer with a boat.

Another example is where you want to be in your own successful business. But you have no money to invest. If you have no knowledge, I can guarantee you will fail, unless you find a benefactor who teaches you everything you need to know to make a success of it. And, even if you get all of that right, you still may not succeed unless you have a killer idea that the market is waiting for. In this example, you cannot succeed without knowledge and you can’t force customers to buy from you.

What happens if you get a flat tire in the middle of nowhere and you never learnt to change it? What if you get bitten by a snake and you don’t know if it is poisonous or not? What if you have a baby and never bothered to learn how to look after it? The list of examples is endless. None of these examples can be solved with force. My personal goal is to keep on learning until the day I die. And the reason for that is simple. Everything I have ever achieved needed knowledge, which I often didn’t have. So I had to find it and learn it before I could tackle the task at hand. At the moment, I’m tackling the marketing of my writing business. A year ago, I knew nothing of use. Today, I know much more, but still not enough. My business rests on my ability to find out the right things to do, learn enough about how to do these things and then execute that knowledge. Otherwise, I will definitely not succeed.

That is both somewhat daunting and wildly exciting.

Cheers, Dave


About Dave Macfie

Dave Macfie is the General Manager and Lead Consultant of Unique Advantage South Africa, a consulting company specializing in creating unique business advantage from purpose, analysis, insight, alignment and action. Dave’s qualifications include a double honors degree in mathematics and physics and a post graduate certificate in education. (Cum Laude) His career spans forty five years of experience in IT, business, property development and high school teaching. He lives in Johannesburg, South Africa with his wife Sandi and three of his seven children. Dave loves addressing business performance challenges, reading, writing fiction and non-fiction, gardening and spending time with his family.

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