Thought for the Day 13 July, 2017

Thought for the Day 13 July 2017

Got tangled up yesterday so here is the thought for yesterday.

I must admit that I’ve been getting discouraged at how hard I’m working on this marketing stuff, with very few visible results. I had been warned it would be like this. I follow several writers who started pretty much like I did and who all battled for a couple of years at least, before they started to see results. But even forewarned, it is very hard. There is so much new stuff to learn. And you have to find it first. For me, it started with the idea of being an author, which I knew nothing about, then it was self-publishing, which I knew nothing about. Each of these broke down into a myriad of smaller challenges that had to be overcome. Now it is everything to do with marketing, which I knew nothing about. Not in present day terms at least. Every step of the way requires research into what others have done and how they did it to be successful. Everything is an uphill climb. And it is a constant effort to stay positive – not to allow the discouragement to take over to a point where you feel like throwing everything up in the air and saying, “To hell with it!”

Then came my thought for Thursday:

“You’ve got to be in it, to win it!”

I suddenly realized that my dream is important enough to me, not to let it slip away. If I allow my negative feelings to dominate, I will join the ranks of the “almost authors”, who gave it a go and didn’t succeed initially. Becoming despondent, they didn’t persevere. Instead they gave up. It was all a self-fulfilling failure. So, I will keep on working at it until I get it right… I will win it.

Cheers, Dave.

About Dave Macfie

Dave Macfie is the General Manager and Lead Consultant of Unique Advantage South Africa, a consulting company specializing in creating unique business advantage from purpose, analysis, insight, alignment and action. Dave’s qualifications include a double honors degree in mathematics and physics and a post graduate certificate in education. (Cum Laude) His career spans forty five years of experience in IT, business, property development and high school teaching. He lives in Johannesburg, South Africa with his wife Sandi and three of his seven children. Dave loves addressing business performance challenges, reading, writing fiction and non-fiction, gardening and spending time with his family.

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